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It is hereby understood and agreed by the User that it shall not in any way be entitled to sell, rent, lease, lend, loan, market, distribute, advertise, sublicense, assign, grant a security interest in, or otherwise transfer rights, in whole or in part, to the Software or any part thereof. The User further agrees that it shall not be entitled to redistribute, retransmit or redirect the Software or any part thereof to any third party, including to any of its affiliate(s), sub-contractors or clients, unless it obtains the prior written approval of Luxe Journey Enterprises.